Link building is one of the most important tools that you can use to improve the ranking of your keywords on the search engine result pages. All of the search engine algorithms places a lot of importance on the quantity and quality of links pointing to your website. Poorly designed websites with a low level of on-page optimization can still rank high if they have a lot of links pointing to them from trusted and relevant websites.
Link building is a continuous and time consuming process that is difficult to measure. It is very important to set goals and targets at the start of your link building campaign and to monitor the ranking of your keywords on a daily basis. There are some guidelines that you need to follow when building links in order to ensure maximum benefit.
What should you look at when building links
1. What is the Google PageRank of the web page
Google updates their toolbar PageRank data every 3 to 5 months and this results in questions about the accuracy and freshness of the reported PageRank data. This is however still a good indicator to look at when searching for valuable links. Websites with a high PageRank pass on more link value than websites with low or no PageRank.
2. Does the web page rank high for relevant search terms
One of the best ways of determining the value of a web page is to conduct a search for some of the relevant terms used on the page. If the web page ranks high for the relevant search terms it is more valuable than those web pages that do not rank high.
3. How many Blogs link to the web page
When using Google Blog Search you can determine the authority and attention that a website or web page has generated from blogs. Websites with a lot of Blogs linking to it will pass on high value to your site.
4. The number of outgoing links on a page
The value of a link from a web page is diluted by the number of additional links from that page. a Link from a web page with a few outgoing links is more valuable than a link from a page with a lot of outgoing links.
Effective Link Building Strategies
1. Website resource links
Many websites offer resource directories where you can add your website URL in order to generate a link. Most of these sites prefer that you link back to them and it is important to ensure that the website is relevant and trusted.
2. Links from customers
Ask your loyal customers to allow a link to your site on their websites if they are willing to promote your business. These type of links build a lot of trust and generate targeted traffic to your website.
3. Article marketing links
Write and submit articles about your website or product to article directories and Blogs. Link back to your site in the resource box and use your keywords in the anchor text of the links.
4. Links from Blogs
Post valid comments on relevant and trusted Blogs and link back to your website through your user name.
The quantity and quality of links that you have build to your website plays a big part in achieving high keyword rankings. There is no way to sidestep link building and it is important that you focus on building quality links to your site. You will need less links to your website if the links that you build are of high value.