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Twitter testing Notes, a long-form content feature


Twitter is testing a brand new characteristic that might eradicate the constraints of its 280-character tweet restrict and permit customers to publish long-form tweets.

Twitter confirmed the take a look at by way of a tweet.

When it will develop into accessible to all Twitter customers? It’s unclear. Twitter noted: “We’re excited for the moment when everyone can use Notes, but for now, our focus is on building it right. A large part of that is engaging with writers and building community.”

For now, Twitter plans to check it over the following two months with a small group of writers from Canada, Ghana, the UK and the U.S.

Why we care. This may very well be the answer to these lengthy Twitter threads, launched in 2017. While these numbered threads had the flexibility to generate extra engagement (e.g., reactions, replies), they had been additionally extremely laborious to comply with – particularly spin-off conversations.

What it appears like. In Twitter Notes, it appears like it is possible for you to so as to add:

  • Formatting: Bold, italic and strikethrough textual content; insert ordered/unordered lists; add hyperlinks.
  • Media: You can add one GIF, one video, or as much as 4 photographs.
  • Tweets: You can both embed tweets by pasting URLs or from bookmarked tweets.

Notes additionally has a “Focus mode,” that makes the article composer full-screen.

You can see some screenshots shared in a thread by @wongmjane.

The continued homogenization of social media platforms. Just about each platform proper now’s attempting to duplicate common options from different platforms (particularly TikTok) in an effort to remain related. Twitter is not any exception.

But this new-to-Twitter characteristic – if it turns into broadly adopted – would mainly put an finish to what initially made Twitter distinctive: its reliance on brevity.

Elon Musk approves. Earlier this 12 months, in response to an extended (and attention-grabbing) thread by former Reddit CEO Yishan Wong about Musk’s bid to buy Twitter, Musk identified that long-form tweets had been lengthy overdue on Twitter.

Formerly often known as Twitter Articles. This characteristic was first noticed in February


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About The Author

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing each day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Marketing Expo.

Prior to becoming a member of Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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